15 Content marketing ideas

If you’re in need of fresh and unique content marketing ideas for your service-based business to appeal to your target audience, you’re in the right place! 

Coming up with new and engaging content can be difficult! You’re sometimes maxed out as is running a business, so understandably may be tapped out. 

But it’s really important to start blogging for your small business. The stats are clear: did you know small businesses that blog generate 126% more lead growth. (source)

Unlike Instagram, where from 2021-2022 engagement dropped 29%, the ability of a blog post to bring your business more worth your time. Especially as more pages to your site means better SEO

…that’s one facet of SEO that you often don’t hear about! 

I’ve done a bit of legwork for you a created a few high-quality content ideas to get your creatives juices flowing! Simply fill in these prompts (and make tweaks as needed) with text applicable to your services!

  1. The Simple Trick to ________

  2. The #1 Worst Mistake We Ever Made in ________

  3. Hacks That Make ________ Easier

  4. Do’s and Don’ts to ________

  5. 25 Impressive Examples of ________

  6. Everything You Need to Know About ________

  7. How to ________ in 30 Days

  8. 3 Trends in ________ You Need to Know About

  9. Why ________ Is Not What You Think It is

  10. What Our Competitors Don’t Want You to Know About ________

  11. 7 Ways to Do ________ Better

  12. ________  vs.  ________ : What’s the Difference?

  13. 10 Signs It’s Time to ________

  14. If You’re Not Doing  ________ , You’re Missing Out

  15. 9 Ways to Save Time When You ________

For example, if you’re a film photographer, share helpful tips and advice about film photography on your blog to put your expertise front and center and legitimize your knowledge on the subject. This is especially true if readers have had success after implementing your tips. 

And the title of your post could be the 5 Biggest Myths About “Film Photography”

Always keep your target audience’s pain points in mind when creating blog posts! Whether it’s educational or inspirational, try to provide value in some way.

Then, curate the right mix of content. I suggest blogging for better SEO, but some posts can also be replicated into Video and shared on Youtube, for example. So the better you can gauge the type of content that resonates with your audience, the better you can tailor your mix to best serve them.

Want to learn more about ONLINE MARKETING?

Subscribe to my newsletter! You’ll receive a FREE Website Content Planner and stay in the know on recent Business Trends, Graphic Design mistakes to Avoid, Website Design & Development hacks, and more!

Click here to inquire about how you can work with me!

February 12th, 2023


the blog

owner & creative director of
by stephanie design 

Let's work together 

By Stephanie Hamilton