Automate Your Email Workflow to Boost ROI

In a recent post I covered why Flodesk is an email marketing solution of choice here at By Stephanie Design, and today I’d like to talk about how you can best use the program so you can get set-up right from the start in promoting your goods and services without a hitch! 

I understand sometimes as business owners we get stuck simply because we don’t have an easy frame of reference for accomplishing something, so we put it off. This post hopefully inspires you to take action!

Let uncover the hows and why of using Workflows in your own email marketing!

automate your email workflow to boost roi - by stephanie design


As you can imagine, many entrepreneurs may be wondering the ROI for email marketing. 

 It’s hard putting a lot of work into your email campaigns and not see a pay-off.

You might be upset if Mary or Ben didn’t receive your email because they weren’t subscribed or in that particular segment at the time. So it was a missed opportunity. 

Especially when it may be your flagship course, products, collection or service and you’d always want to be promoting it. 

That why it’s useful to be thinking in terms of workflows versus email campaigns. 

So I want to share the logistics of setting up a Flodesk workflow correctly so you can trigger certain subscribers to receive the content they’re interested in, for a more personalized approach to sending emails. 

With Flodesk Workflows you’ll get squared away so in a sense you can “set it and forget it” (through automations), save time, and get back to business. 

You just might find them to be a game-changer! 

What can you use workflows for? And how can I use them strategically for the best results? 

You can use Workflows for a wide variety of emails for your business. 

Email 1: Opt-in freebie: As mentioned in the Lucky Seven post, this is a tried-and-true means of providing value while growing your list. In this automated sequence, once a visitor fills out your opt-in form they’ll be send the checklist, guide, or other freebie automatically. From there a Welcome Series of Emails is sent.

Email 2: In the next couple days, they could then be sent a friendly welcome email, thanking them for signing up, reviewing your mission statement or value proposition, and giving them a sense of what’s in store in future emails. 

Email 3: A few days later they’ll receive yet another email, adding some extra value. Maybe it’s a collection of relevant blog posts, or you’re offering more advice tailored towards the freebie you offered. 

Email 4: Think creatively! Maybe this is a great opportunity to share more of your background or your ‘a-ha’ moment that led you down the path you are now and who you’re trying to help. 

This is an example from my email sequence. I elaborated a bit more about my ‘a-ha’ moment in this email and how it sprung from the caption of our basketball teams untimely season-ending injury. I wanted to share a little more if my background and how it influenced what I do now! 

However many emails you send is entirely up to you and your business goals, but after all is said and done at the end of the automated sequence subscribers will automatically move to your regular email list with everyone else. 

It does take some careful planning upfront, but if someone hands over their email to you it shows they trust you (step 1 is complete!), and sometimes the best way you can deliver on your promise to them is by thinking through the above steps, deliver value, and nurture prospects in gaining their loyalty over time. 

And another note:

I encourage business owners to think creatively when coming up with copy in marketing your products. 

You do great work – oftentimes the most generic headlines don’t do your work justice or deliver on your promise. It’s something I think about too in my own marketing – what do my customers really want to get from me, or what do they value (time!), so I say you can get a beautiful and functional website without needing to know how to code OR without ringing up an agency everytime you need to make a change on your site (real-life experience!). Your site is yours – let me show you how! 

And there are likely those customers that are sold on the work you do already, but to cast an even wider net it’s usually best to skip the list of features and hit their pain points. What is your product really solving in their life, and how can you appeal to their emotions in relaying that message? 

Here are a few examples I’ve come up with where I’ve transformed simple headlines into something that appeals a bit more to our senses:

For organic food products 

Before: Safer ingredients – safer families

After: Satisfy your sweet tooth…protein that tastes like a chocolate donut! 

For Women’s Clothing 

Before: A dress to wear through the new year

After: You’ll always remember where you were when you wore that dress! 


Before: This is how you ‘eat for abs’

After: Why I switched from ridiculous fad diets and counting macros to this simple 3-step framework for the healthiest life possible! 

You can begin to see how to creatively use headlines to extend our reach and go from ho-hum and vague into something a little more memorable when marketing our products or services to a wider audience. 


If someone subscribes to your email list, that have expressed interest in what you have to say. This increases the connection and inspires you to be creative in delivering useful and valuable content that may enhance their own business in some manner and inspire them to reach out to use your services.

And beauty in all of this is you know have complete control of your email list from the start! Want to offer new products and need to warm up existing subscribers first? Simply create a series of emails to deliver the great news automatically. Say goodbye to the old ways of doing things of worrying about the Instagram algorithm *yikes* in reaching customers. You’re not reliant on social media to grow and scale your business with convenient tools like email automations. 


As I discussed in this post, Flodesk pulls all this together seamlessly for business owners, making constructing effective emails a much less labor-intensive experience with an intuitive user experience. For businesses just starting up, increasing every lever of growth matters: from visitors for your new website, conversions, and orders, and Flodesk is a great email marketing software for those who wish to send beautiful and professional emails in sustaining that growth. 


If your lead signs up to your mailing list, you want to keep the relationship going! Email automations are an excellent tool in fostering a deeper connection with your prospects and with the above step-by-step guide I hope you have the confidence in connecting with your prospects going forward! You have immeasurable value in what you produce. Let’s enjoy this email process once and for all! 

Want to give Flodesk a try? See how easy it is to enhance your business communications with this email marketing solution and take 50% off your subscription! Bonus: One monthly price, unlimited subscribers: unlike competitors, Flodesk doesn’t penalize you for growing your list. Whether you’re looking to start a small newsletter or build an email marketing empire, you pay the same monthly price.

Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I only share about companies that I truly believe in.

At By Stephanie Design my mission is to help entrepreneurs make a stunning and enduring online impression. Through Showit lets propel your business forward and equip you with the tools necessary to make us better by design. 

February 12th, 2023


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By Stephanie Hamilton