If you’re not sure quite yet what needs to be included on your small business website, you’re in the right place! I’ve composed a simple checklist to ensure your website is ready to go in capturing those leads you’re after.

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Professional Photography and/or Videography

A picture is worth a thousand words – allow customer in on a journey of your product or services value with professional photography. A great brand photographer will work aside with you, crafting a brand story that brings out the essence of who you are; the expert who invested alot of time and energy into your craft! Let’s share it!

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Professional Copywriting

You earned your place in the industry – now speak on it! With Professional Copywriting, you will construct an elevated brand message that attracts all the right people to your business, while relaying the spirit of what you do and why you’re different. 

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Mobile-Optimization

60% of website traffic comes from mobile devices as of 2022 (source). Make sure your website is in tip-top shape for this viewing audience with a mobile-optimized website design that compliments and carries your story across channels effortlessly. On modern devices, a high-performing site loads in 3 seconds or less. 

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A Consistent Design Theme

You’d need to get your color scheme, fonts, and any illustrated elements that may compliment your brand determined when created branded marketing collateral. A consistent theme will marry what you want people to think about your business through tone of voice, visuals, with what they actually think about your business. Many designers will send you a PDF Brand Guideline sheet showing all these elements so you can reference when making any changes to your site. 

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Clear Calls-to-Action

Your copy should carry a clear message with a clear call to action to follow. Where do you want the reader to go next? Think of call to actions less about making a sale today and more about fostering a connection in which to build rapport over time. 

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User-friendly Navigation 

Having an easy and intuitive way of navigating around your website is essential in leaving a positive first impression. Visitors shouldn’t have to guess where to find relevant information or their next steps. When done correctly, the navigation is relevant to the industry or brand I’m designing for, is simplified (too many choices lead to overwhelm!), and clarifies your offerings in a way that strikes the user and inspires them to reach out. 

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An offer or lead magnet (i.e. a newsletter sign-up or freebie download!) 

Whether you’re a Wedding Photographer, Hair Stylist, or a Health and Fitness Coach, you’d want to keep those interested in your services at close reach, and the easiest way increase loyalty is through email marketing. Give prospects an incentive to sign up by including an opt-in or freebie download on your site and keep your business top of their mind!

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WRAPPING IT UP!

Do you need help to architect all the above into one strategically designed website? Start your journey into a purposeful transformation and contact me today! You dream website awaits! 

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At By Stephanie Design my mission is to help entrepreneurs make a stunning and enduring online impression. Through Showit lets propel your business forward and equip you with the tools necessary to make us better by design.